More marketing insight from the LMA Conference

We want to point you again to the Hubbard One Blog for some great insight we gathered at last week’s Legal Marketing Association (LMA) Conference through some video interviews:

Jonathan Fitzgarrald, chief marketing officer at Greenberg Glusker, talks about how the tough economic times can be beneficial for legal marketers.

Maureen Leuenberger, senior director, Consulting & Services for Hubbard One, discusses the benefits of the company’s client support services to help firms be more efficient and effective in their marketing efforts.

Adam Severson, director of business development, Dorsey & Whitney LLP, told us how his firm gains greater insight into its relationships with clients and people within the firm.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Do what you should have been doing

How do legal marketers take advantage of a down economy? Jim Durham says nothing’s changed. “Do what you should have been doing,” he says. And, if you know the threats to your business, says Durham, you should be finding out what the opportunities are.

We did a video interview with Durham at the LMA Conference. He is the chief marketing and business development officer at McGuire Woods LLP:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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More videos from LMA posted on Hubbard One blog

You can see more of the videos we shot at the LMA Conference by checking them out through the Hubbard One Blog, or below. Here are three of them:

Jason Parkman, vice president and general manager, Hubbard One, talks about his session at LMA titled “Knowing Your Clients: A New Era of Client Service”.

Preston McKenzie, vice president and general manager, Client Development, Thomson Reuters, discusses his session titled “The Right Information at the Right Time: Tools for Today’s Rainmakers”.

Patrick Fuller, senior business development consultant, Hubbard One, previewed a session he will be a panelist on, on Friday, titled “Mission: Possible 2″.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Social media lessons for legal marketers

Jayne Navarre knows a lot about social media and its impact on law firms.

As the owner of her own consulting firm, LawGravity, a blogger at the Virtual Marketing Officer and The Legal Watercooler, and a user of Twitter (@jaynenavarre), she lives on the Web, stressing the online aspects of marketing communications to legal professionals.

At the LMA Conference, Navarre presented a session about social computing titled “We’re Connected. Now What?” that discusses social media for lawyers and how it can impact their success, and the success of their clients.

In a video interview for WestBlog, Navarre explores why some law firms tend to have concerns about their lawyers being bloggers and using social networking sites, instead of focusing on how they can use the sites to share their expertise:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Trends to help legal marketers capture more attention

Jay Berkowitz has built his business in Boca Raton, Florida helping businesses of all kinds navigate the ins and outs of getting attention on the Web. His company is Ten Golden Rules, and he is the author of a book based on that name, The Ten Golden Rules of Online Marketing.

At the LMA Conference this morning, Berkowitz gave a presentation about some of his favorite Web 2.0 tools and tactics, but with a legal industry bent.

We asked him how legal professionals stack up to his clients in other industries:

Berkovitz is on Twitter as @jayberkowitz.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Legal marketing is about the ideas

We caught up with Heather Morse Milligan at the LMA Conference. She’s the director of marketing at Barger & Wolen LLP. We asked her to weigh in on the impact of the economy on the work of law firm marketers in this video interview:

Heather Morse Milligan has a blog, The Legal Watercooler. You also can find her on Twitter as @heathermilligan.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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President of LMA stresses the need for community

Jennifer Manton, chief marketing officer at Loeb & Loeb LLP, also is the current president of the Legal Marketing Association and has been active with the LMA for several years.

In a video interview, Manton stresses the community aspect of the LMA Conference and how the desire to network sets the attendees, and their work within the legal profession, apart:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Getting to the “what” of the LMA Conference

As we’ve pointed out this week, the theme of the LMA Conference is “Change … Now What?”

We talked with two members of the LMA Conference Committee to get their perspectives on how attendees can maximize their time here and put into practice what they hear and learn.

Jeanne Hammerstrom is co-chair of the conference and the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP. She told us about some of the opportunities for the attendees at LMA, in this video interview:

We also talked with Doug Hoover, a consultant at Hildebrandt, part of Thomson Reuters, who served with Hammerstrom on the 2009 LMA Conference Committee. Hoover said the firms that sent people to the LMA Conference will be better off because of it:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Westcast: Marketing Professional of the Year

Timed for release this week from the LMA Conference in National Harbor, Maryland, the latest Westcast podcast features a discussion on legal marketing with someone who certainly knows the impact marketing can have on a law firm’s success.

Hubbard One named Deborah Roth Grabein, director of marketing at Andrews Kurth LLP, as its Marketing Professional of the Year in the 2009 Hubbard One Excellence in Legal Marketing Awards.

Roth Grabein has more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technologies, she has built an impressive track record of working with her firm’s attorneys to develop and retain clients.

One of Grabein’s recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm’s network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah Roth Grabein’s leadership, her team, and her partnership with other firm leaders.

Listen to the Westcast podcast with Deborah Roth Grabein.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Hubbard One wants your feedback at LMA

Do you have something to say about LMA or the legal marketing industry? Throughout the LMA Conference this week, Hubbard One is conducting a Marketing Snapshot Survey in its booth.

Jeff Johnson, a marketing manager at Hubbard One, talks about the survey in this video:

Visit the Hubbard One blog for more information.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Hubbard One sessions at LMA

Attendees at the LMA Conference will have three interesting sessions to choose from that involve leaders from Hubbard One and Thomson Reuters.

Here’s a breakdown:

Thursday, April 2 – 10:45 a.m. to Noon (Potomac 5)

• Jason Parkman, vice president and general manager for Hubbard One, presents “Knowing Your Clients: A New Era of Client Service”

Thursday, April 2 – 1:45 p.m. to 3:00 p.m. (Potomac 1, 2)

• Preston McKenzie, vice president and general manager of Thomson Reuters Client Development, presents “The Right Information at the Right Time: Tools for Today’s Rainmakers”.

Friday, April 3 -10:45 a.m. to Noon (National Harbor 13)

• Patrick Fuller, senior business development executive for Hubbard One, presents a panel discussion titled “Mission: Possible 2,” which will help business development managers benchmark clients and prospects against industries and peer groups for RFP and pitch purposes.

Here’s the full LMA session schedule.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Welcome to the 2009 LMA Conference

The 23rd Annual Legal Marketing Association Conference gets underway tomorrow in National Harbor, Maryland, at the Gaylord National Resort & Convention Center on the Potomac. The theme is “Change… Now What?”

We’re at the Gaylord, tracking LMA Conference activities and events for attendees, as well as what our colleagues from Hubbard One will be doing.

We’re interested in hearing the perspectives of attendees on their legal marketing efforts and how they are going about their work within the current economic, regulatory and legal industry landscapes.

For more on what Hubbard One will be up to, check out this post on the Hubbard One blog, featuring details on daily surveys in the company’s booth (#232-#236), as well as the conference sessions Hubbard One will be participating in.

Preston McKenzie, vice president and general manager of Client Development at Thomson Reuters, has more information on how you can follow developments from the LMA Conference, plus perspectives on the climate for legal marketers, in this welcome video message:

For more information on the LMA Conference go to its Web site.

Remember to follow us here on WestBlog, and check out the Hubbard One blog too. We’ll also both be providing periodic updates on Twitter (@westlaw and @hubbardone).

The LMA Conference runs through Friday.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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