More marketing insight from the LMA Conference

We want to point you again to the Hubbard One Blog for some great insight we gathered at last week’s Legal Marketing Association (LMA) Conference through some video interviews:

Jonathan Fitzgarrald, chief marketing officer at Greenberg Glusker, talks about how the tough economic times can be beneficial for legal marketers.

Maureen Leuenberger, senior director, Consulting & Services for Hubbard One, discusses the benefits of the company’s client support services to help firms be more efficient and effective in their marketing efforts.

Adam Severson, director of business development, Dorsey & Whitney LLP, told us how his firm gains greater insight into its relationships with clients and people within the firm.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Do what you should have been doing

How do legal marketers take advantage of a down economy? Jim Durham says nothing’s changed. “Do what you should have been doing,” he says. And, if you know the threats to your business, says Durham, you should be finding out what the opportunities are.

We did a video interview with Durham at the LMA Conference. He is the chief marketing and business development officer at McGuire Woods LLP:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Client development on display at ABA Techshow

We’ve moved on to the ABA Techshow at the Chicago Hilton. And it’s clear that the client development businesses of Thomson Reuters are showcasing their technology and tools at Techshow.

Preston McKenzie, vice president and general manager of Client Development for Thomson Reuters, explains in this video interview why it’s a good time to learn more about the benefits of these businesses:

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Westcast: Marketing Professional of the Year

Timed for release this week from the LMA Conference in National Harbor, Maryland, the latest Westcast podcast features a discussion on legal marketing with someone who certainly knows the impact marketing can have on a law firm’s success.

Hubbard One named Deborah Roth Grabein, director of marketing at Andrews Kurth LLP, as its Marketing Professional of the Year in the 2009 Hubbard One Excellence in Legal Marketing Awards.

Roth Grabein has more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technologies, she has built an impressive track record of working with her firm’s attorneys to develop and retain clients.

One of Grabein’s recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm’s network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah Roth Grabein’s leadership, her team, and her partnership with other firm leaders.

Listen to the Westcast podcast with Deborah Roth Grabein.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Hubbard One sessions at LMA

Attendees at the LMA Conference will have three interesting sessions to choose from that involve leaders from Hubbard One and Thomson Reuters.

Here’s a breakdown:

Thursday, April 2 – 10:45 a.m. to Noon (Potomac 5)

• Jason Parkman, vice president and general manager for Hubbard One, presents “Knowing Your Clients: A New Era of Client Service”

Thursday, April 2 – 1:45 p.m. to 3:00 p.m. (Potomac 1, 2)

• Preston McKenzie, vice president and general manager of Thomson Reuters Client Development, presents “The Right Information at the Right Time: Tools for Today’s Rainmakers”.

Friday, April 3 -10:45 a.m. to Noon (National Harbor 13)

• Patrick Fuller, senior business development executive for Hubbard One, presents a panel discussion titled “Mission: Possible 2,” which will help business development managers benchmark clients and prospects against industries and peer groups for RFP and pitch purposes.

Here’s the full LMA session schedule.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Welcome to the 2009 LMA Conference

The 23rd Annual Legal Marketing Association Conference gets underway tomorrow in National Harbor, Maryland, at the Gaylord National Resort & Convention Center on the Potomac. The theme is “Change… Now What?”

We’re at the Gaylord, tracking LMA Conference activities and events for attendees, as well as what our colleagues from Hubbard One will be doing.

We’re interested in hearing the perspectives of attendees on their legal marketing efforts and how they are going about their work within the current economic, regulatory and legal industry landscapes.

For more on what Hubbard One will be up to, check out this post on the Hubbard One blog, featuring details on daily surveys in the company’s booth (#232-#236), as well as the conference sessions Hubbard One will be participating in.

Preston McKenzie, vice president and general manager of Client Development at Thomson Reuters, has more information on how you can follow developments from the LMA Conference, plus perspectives on the climate for legal marketers, in this welcome video message:

For more information on the LMA Conference go to its Web site.

Remember to follow us here on WestBlog, and check out the Hubbard One blog too. We’ll also both be providing periodic updates on Twitter (@westlaw and @hubbardone).

The LMA Conference runs through Friday.

Posted by Kevin Hunt, senior communications specialist, Thomson Reuters

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Hubbard One announces Excellence in Legal Marketing winners

This is a guest post from Chris Cartrett, director of global sales for Hubbard One.

Every year, the anticipation builds as Hubbard One prepares to unveil the winners of our annual marketing awards program. Between the economy and the rapid pace of change occurring with Web 2.0, law firm marketing professionals have big challenges and opportunities ahead of them.

What you’ll see from the stories of the winners this year is that they are anything but status quo. Using new technologies, such as podcasts, this year’s winners exemplify the best practices in legal marketing, and they are changing the way business is done in our industry.